WILLIAM FAN ‘Collectors’ Spring Summer 2020
fashion show and lookbook
William Fan is one of the most internationally renowned, young designers from Berlin. Inspired by the thought of creating a timeless uniform, he bends his Chinese roots with European influences focussing on precise yet playful tailoring. For his Spring Summer Collection 2020 ‘Collectors’, I operated as the designers right hand and production manager of the fashion show set it Berlin’s Arts & Crafts Museum with 300+ international guests and press. The show was part of the official calendar of Berlin Fashion Week.
Besides directing the runway show, I was responsible for the production management of the campaign and the design of communication and press materials including the lookbook (above).
Photos by Fiona Dinkelbach.