Aesop x Headspace collaboration
brand identity
Building upon Aesop's social commitment and in-store community events, I developed an overall collaboration concept and campaign design for the Aesop x Headspace partnership during mental health awareness month May. Each purchase made in one of Aesop's London stores includes one month's access to the meditation app Headspace, which promotes a premier Aesop beginner's guide with 28 meditations.
In-store packaging and print materials
Social media campaign, webpage assets
UI/UX design
“My botanical documents should contribute to restoring the link with nature. They should reawaken a sense of nature, point to its teeming richness of form, and prompt the viewer to observe for himself the surrounding plant world.”
- Karl Blossfeldt
The collaboration features a customized logo, packaging, printed store materials for customers, and a social media campaign utilising the photography of Karl Blossfeldt. His modernist ouevre of nature studies have been praised as ‘an examination of internal perception' greatly affecting one's conception of the world – as does meditation.
1 of 32 of 33 of 3(This is a speculative campaign)
Credits: Photography by Blossfeldt, K. (1898-1932) ‘Karl Blossfeldt. From Nature’s Studio’ at Pinakothek der Moderne, Munich, 24th of Jul - 25th of Oct 2015