Sarah Luisa Kuhlewind is a Berlin-born, London-based graphic designer and art director working across the fashion and art industries.

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— Inspiration 


Aesop x Headspace collaboration
brand identityBuilding upon Aesop's social commitment and in-store community events, I developed an overall collaboration concept and campaign design for the Aesop x Headspace partnership during mental health awareness month May. Each purchase made in one of Aesop's London stores includes one month's access to the meditation app Headspace, which promotes a premier Aesop beginner's guide with 28 meditations.

The speculative campaign and collaboration features a customized logo, packaging, printed store materials for customers, and a social media campaign utilising the photography of Karl Blossfeldt. His modernist ouevre of nature studies have been praised as ‘an examination of internal perception' greatly affecting one's conception of the world – as does meditation. 

In-store packaging and print materials
Social media campaign, webpage assets
UI/UX design

Credits: Photography in courtesy of Aesop; Photography by Blossfeldt, K. (1898-1932) ‘Karl Blossfeldt. From Nature’s Studio’ at Pinakothek der Moderne, Munich, 24th of Jul - 25th of Oct 2015

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