august 2020 - september 2021
digital brand strategy / communication strategy / project management
I started at Rianna + Nina in august 2020 as an assistant in sales & marketing. In February 2021, I was promoted to junior manager in digital strategy & marketing. in this role, I developed the annual communication plan and strategy for all digital channels including social media, the website, weekly newsletters and press coverage. during my time, we introduced a more holistic and strategically-led brand presence implementing a collaborative content management and organisation.
I took over a leading role in the project management of the relaunch of the label's online shop and website collaborating with it, designers, sales and marketing managers. this included the OPTIMISATION of the shop's UX und UI design and the visual rebranding. FUrther, took over the copywriting and maintenance of product groups, the preparation and REALISATION of the monthly design launches on the web shop, and the weekly customer data analysis of the website concluding in weekly sales reports.
Above that, My responsibilities included the planning and organisation of regular campaign productions and shootings, content editing and copywriting, and the assistance in all communication to press, clients and business partners .
RIANNA + NINA is a vintage luxury label focusing on one-of-a-kind designs - made from upcycled vintage materials - reworked in the in-house atelier in Berlin, Germany. The renowned label is working with international partners such as Bergdorf Godman, Joyce Hong Kong, and Browns recently being featured in the new reboot of Sex and the City.
Photo Credits: Sarah Luisa Kuhlewind, CREDITS OF Magazine covers: Frankfurter allgemeine magazine (LEFT), Grazia Germany (RIGHT)