march 2019 - september 2019
GRAPHIC DESIGN/ copywriting / EDITING / communication and brand strategy / production assistance
During my marketing & press assistance at young Berlin-based designer William Fan, I DEEPENED my PROFESSIONAL skills in communication, digital marketing, and event management. i was the main responsible for the ORGANISATION of the ss20 defilee at mercedes benz berlin fashion week in july 2019. IN the course of this i took over the entire graphic design, the composition of written content (collections Text) and editing of the collection's material such as lookbook, price lists and press material. Above that, My RESPONSIBILITIES included the essential management in press and communication, the development and MAINTENANCE of digital communication strategies and a holistic brand presence (see more HERE).
William Fan is the most progressive and promising designs talent from Germany; being nominated for the Woolmark Prize in 2018 and winner of "Fellowship-Programm of Fashion Council Germany and H&M" in 2017/18. His collections focus on precise tailoring and the playful fusion between his Chinese origins and European elements. Promising a timeless and progressive approach and a holistic understanding of design, accessories, and interior.
credits: William fan, Photos by fiona dinkelbach