September 16 - February 17
Marketing and communication / brand strategy/ content editing/ copywriting
During my six-month-long studio assistance at Perret Schaad, I was involved in the entire development of the AW 2017/18 collection. My main responsibilities included the assistance in marketing and communication operations, the development of a digital brand strategy, content editing and marketing for social media and print. Further, I assisted in the design process, order management, and the organisation of the fashion show at Mercedes Benz Fashion Week Berlin in January 2017.
PERRET SCHAAD IS A BERLIN-BASED LABEL THAT Is REFERRED TO AS THE "NEW JIL SANDER". THE DESIGNER DUO OF JOHANNA PERRET AND TUTIA SCHAAD COMBINES CURIOSITY AND INDIVIDUAL DEFINITIONS OF BEAUTY IN A LINE FOCUSED ON QUALITY AND ELOQUENCE. THE COLLECTIONS ARE SUBTLE AND SURPRISING; THE LOOK DISCRETE YET NEW. AFTER THEIR NINE-YEAR SUCCESS STORY, THE DUO PARTED WAYS IN 2018 WITH A FINAL COLLECTION AT THE BERLIN FASHION WEEK IN JANUARY.
Photos by Daniel Burchard