During my six-month-long studio assistance at Perret Schaad, I was involved in the entire development of the AW 2017/18 collection. in this process, I carried out numerous tasks incl. the ASSISTANCE in the design process, order management, the organization of casting and fitting, as well as the entire show preparation and backstage organization at Mercedes Benz Fashion Week Berlin in January 2017. Further responsibilities during the time were content editing and marketing in social media and print, communication to stylists and business partners as well as the assistance in sale and event operations.
PERRET SCHAAD IS A BERLIN-BASED LABEL THAT Is REFERRED TO AS THE "NEW JIL SANDER". THE DESIGNER DUO OF JOHANNA PERRET AND TUTIA SCHAAD COMBINES CURIOSITY AND INDIVIDUAL DEFINITIONS OF BEAUTY IN A LINE FOCUSED ON QUALITY AND ELOQUENCE. THE COLLECTIONS ARE SUBTLE AND SURPRISING; THE LOOK DISCRETE YET NEW. AFTER THEIR NINE-YEAR SUCCESS STORY, THE DUO PARTED WAYS IN 2018 WITH A FINAL COLLECTION AT THE BERLIN FASHION WEEK IN JANUARY.
Photos by Daniel Burchard