During my six-month-long studio assistance at Perret Schaad, I was involved in the entire development of the AW 2017/18 collection. in this process, I carried out numerous tasks, including assisting in pattern and fabric cutting, handling the order process of fabrics, supporting in casting and fitting of models, as well as the entire show preparation and organization at Mercedes Benz Fashion Week Berlin in January 2017. PERRET SCHAAD IS A BERLIN-BASED LABEL THAT IS – in the press – REFERRED TO AS THE "NEW JIL SANDER FROM". THE DESIGNER DUO OF JOHANNA PERRET AND TUTIA SCHAAD COMBINES CURIOSITY AND INDIVIDUAL DEFINITIONS OF BEAUTY IN A LINE FOCUSED ON QUALITY AND ELOQUENCE. THE COLLECTIONS ARE SUBTLE AND SURPRISING; THE LOOK DISCRETE YET NEW. AFTER THEIR NINE-YEAR SUCCESS STORY, THE DUO PARTED WAYS IN 2018 WITH A FINAL COLLECTION AT THE BERLIN FASHION WEEK IN JANUARY.
Further responsibilities during the time included the following tasks: content planning and marketing in social media and press, communication to stylists and professional contacts as well as assistance in sales and event operations such as pop-up stores and private order events.