art direction and content strategy
The editorial 'Room Service' is part of the digital brand campaign and content strategy for London-based hair and body care label Dizziak. For this client's brief, we delivered a bold and new content strategy and approach for the brand's digital presence on social media. Based, on the brand's three core characteristics, we developed four asset categories with clear target goals providing a easy-to-follow strategy and material that could be extended and transfigured in the longterm.
Dizziak is an upper-priced hair and body care label focused on clean ingredients and specialised in afro and curly hair. Approaching the project, we firstly analysed the brands’ customer, its market positioning and current digital ap- pearance. Our aim was to curate and develope a “next level” content strategy and visual presence by refining and augmenting the “already-there”. 'Room Service' was one of four coherent campaign's with a emphasised focus on elevating Dizziak to a lifestyle brand with strong aspiration and connection to London’s urban fashion and music scene.
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