Sarah Luisa Kuhlewind is a London-based art director and creative, passionate about shaping compelling brand identities and producing bold, visually-driven narratives. With over five years of experience in brand communications and a background in fashion, art, and media, she brings expertise in graphic design, visual storytelling, and leading creative projects from concept to execution.
Her work spans digital brand identities, scripted formats and music videos, to book designs, spatial branding concepts and events during Mercedes-Benz Fashion Week Berlin. Passionate about creating meaningful connections through design, she emphasises the visual and tactile experience of storytelling. Luisa studied BSc Fashion Design at AMFI, holds a BA in Design Management from Berlin, and an MA in Design for Art Direction from the University of the Arts London.
Skills:
Art Direction, Design Concept, Production Management, Eye for Detail, Cultural Awareness, Writing, Highly Articulative Presentation Skills, Team Collaboration, Graphic Design, Book Binding, Fashion Design
Publications:
Kaltblut Magazine (Summer 2021), The Writer's Block Magazine Issue 50 (Summer 2023); zine 'fragments of my twenties' (Spring 2024); Re:Collection by UAL Magazine Publishing Society (June 2024)
Clients and work experience:
London College of Communication (UAL), The Perimeter London, Mercedes Benz Fashion Week Berlin, Chanel, Louis Vuitton, Dr. Hauschka Skincare, Bergdorf Goodman New York, Perret Schaad, Journelles Magazine, Barrie Hullegie Photography
Productions:
Fashion Show WILLIAM FAN Collectors - 2019
Lookbook WILLIAM FAN Collectors - 2019
Editorial Thrown and Lost - 2020
Campaign Heimat for Stereostrand Festival - 2020
In-house campaigns and e-comm for RIANNA + NINA - 2020 - 2021
Editorial Who we could be for Kaltblut Magazine - 2021
Production The architecture in everything - 2023
Campaign Londoners for DIZZIAK - 2024
Campaign Still Life for DIZZIAK - 2024
Editorial Room service for DIZZIAK - 2024
Music Video Rooftop Sessions - coming in 2025
Fashion Short Film Belonging - coming in 2025
Short Film she is the Other written and directed by Sarah Luisa Kuhlewind - coming in 2025
Education:
BA Fashion Design Management (with First Class degree, grade 1.0/1.0) @ Academy Fashion and Design Berlin
Bsc Design and Textile Technologies @ Amsterdam Fashion Institute (AMFI)
MA Design for Art Direction @ University of Arts London (expected Distinction)