Sarah Luisa Kuhlewind is a London-based creative hybrid working in art direction and creative production. She comes from an interdisciplinary background in the fashion, art, and media industries with working experience in graphic design, visual narrative and brand identity, as well as the production of editorial and commercial to short films and fashion shows during Berlin Fashion Week.
Her work is driven by a deep passion for storytelling, an analytical perspective on design, and a belief in the power of creativity to better the tomorrow, entwining the visual with thought-through strategy. Luisa studied BA Design Management in Berlin, and Bsc Design & Textile Technologies in Amsterdam. She recently graduated from the MA Design for Art Direction at the University of Arts in London.
Skills:
Art Direction, Production Management, Eye for Detail, Strategic Thinking, Trend Forecasting, Writing, Highly Articulative Presentation Skills, Team Collaboration, Graphic Design, Book Binding, Fashion Design
Publications:
Kaltblut Magazine (Summer 2021), The Writer's Block Magazine Issue 50 (Summer 2023); zine 'fragments of my twenties' (Spring 2024); Re:Collection by UAL Magazine Publishing Society (June 2024)
Clients and work experience:
London College of Communication (UAL), The Perimeter London, Mercedes Benz Fashion Week Berlin, Chanel, Louis Vuitton, Dr. Hauschka Skincare, Bergdorf Goodman New York, Perret Schaad, Journelles Magazine, Barrie Hullegie Photography
Productions:
Fashion Show WILLIAM FAN Collectors - 2019
Lookbook WILLIAM FAN Collectors - 2019
Editorial Thrown and Lost - 2020
Campaign Heimat for Stereostrand Festival - 2020
In-house campaigns and e-comm for RIANNA + NINA - 2020 - 2021
Editorial Who we could be for Kaltblut Magazine - 2021
Production The architecture in everything - 2023
Campaign Londoners for DIZZIAK - 2024
Campaign Still Life for DIZZIAK - 2024
Editorial Room service for DIZZIAK - 2024
Music Video Rooftop Sessions - 2024
Fashion Short Film Belonging - coming in 2025
Short Film she is the Other written and directed by Sarah Luisa Kuhlewind - coming in 2025
Education:
BA Fashion Design Management (with First Class degree, grade 1.0/1.0) @ Academy Fashion and Design Berlin
Bsc Design and Textile Technologies @ Amsterdam Fashion Institute (AMFI)
MA Design for Art Direction @ University of Arts London (graduating December 2024)