march 2019 - september 2019
communication and brand strategy / event management / content editing & copywriting
During my assistance in marketing & communication at young Berlin-based designer William Fan, I DEEPENED my PROFESSIONAL skills in PR communication and brand strategy, digital marketing, and event management. i took over the entire essential management in press and communication developing digital brand and communication strategies and a holistic brand presence covering print and digital media. amongst my projects was the content editing and project management for the feature in the louis vuitton city guide berlin (print and app version).
finally, i was the main responsible for the event ORGANISATION and management of the ss20 defilee at mercedes benz berlin fashion week in july 2019. i managed the entire backstage ORGANISATION, planning and show logistic of the event as the designer's right hand.
My position included the administration of the in-house press entrance, the copywriting of corporate texts and presentations, the acquisition and support of sponsors and business partners (such as Dr. Hauschka, Bikini Berlin) as well as the graphic design and editing of all collection-relevant materials including lookbook, press kit, and collection text for ss20. Furthermore, I assisted in sales and brand strategies and operations including the expansion of the wholesale network, the support and consulting of personal clients as well as the visual merchandising and inventory of the own store.
William Fan is the most progressive and promising designs talent from Germany; being nominated for the Woolmark Prize in 2018 and winner of "Fellowship-Programm of Fashion Council Germany and H&M" in 2017/18. His collections focus on precise tailoring and the playful fusion between his Chinese origins and European elements. Promising a timeless and progressive approach and a holistic understanding of design, accessories, and interior.
Photos of the ss20 defilee by fiona dinkelbach, photos of the Louis Vuitton City Guide: Courtesy of Voo Store Berlin