march 2019 - september 2019
During my marketing & press assistance at young Berlin-based designer William Fan, I DEEPENED my PROFESSIONAL skills in PR communication, digital marketing, and event management. i took over the essential management in press and communication developing digital brand strategies and a holistic brand presence.
finally i was the main responsible for the organization of the ss20 defilee at mercedes benz berlin fashion week in july 2019. i managed the entire backstage organization, planning and show logistic of the event as the designer's right hand.
William Fan is the most progressive and promising designs talent from Germany; being nominated for the Woolmark Prize in 2018 and winner of "Fellowship-Programm of Fashion Council Germany and H&M" in 2017/18. His collections focus on precise tailoring and the playful fusion between his Chinese origins and European elements. Promising a timeless and progressive approach and a holistic understanding of design, accessories, and interior.
My position included the administration of the in-house press entrance, the writing of corporate texts and presentations, the acquisition and support of sponsors and business partners as well as the design and layout of all collection-relevant materials including lookbook, press kit, and collection text for ss20. Furthermore, I assisted in sales and marketing operations including the expansion of the wholesale network, the support and consulting of personal clients as well as the visual merchandising and inventory of the own store.
Photos by fiona dinkelbach