production management and comms for Fashion Show WILLIAM FAN Spring Summer 2020 'Collectors'
During my role as Marketing and Comms assistant for Berlin-based designer William Fan, I was responsible for digital marketing and strategy, as well as all communication with business partners, press, and clients. My work for the brand peaked in summer 2020 production management, backstage and event management and communication for the defile of the summer collection with 300+ international guests and press during Berlin Fashion Week. Aside from overseeing all marketing activities during the collections development, I was the main responsible in charge of the show's prep and the smooth running of the show day.
> credits: photos by Fiona Dinkelback and Ina Niehoff