art direction
The zine titled “Minimalism: The Art Movement That Was Misunderstood” manifests how Minimalism developed from an avant-garde idea in the arts to an aestheticised and media-made term in Western-centric design and culture. The essay augments the subject by acknowledging the overshadowed artistic intention andthe style’s spiritual roots in Buddhism. Further, the project was a personal and critical reflection of on my own favouritism of the style. The zine discusses minimalism not only in the 3,000 word essay but through the medium itself. The apparently elevated, reduced aesthetics and emphasised white space are taken ad absurdum and finally commanding the reader to exterminate the water-soluble pages after reading. The zine is a prompt to act, not only read, and to question today's encompassing constructs created by capitalism and media.
> caption: how minimal can minimalism be? As a ironically critical perspective on the overused term 'minimalism' the magazine dissolves in a few minutes when put into water. Only the last page, printed on chrome paper, remains as a confronting mirror.
> credits: Sarah Luisa Kuhlewind