art direction 
'Minimalism - The art movement that was misunderstood' is a zine printed on water-soluble paper. It manifests how Minimalism developed from an avant-garde idea in the arts to an aestheticised term in media and design critically reflecting on my own personal favouritism of the style, as well as today's omnipresent branding strategy, and the glorification of the 'Marie Kondo'-lifestyle as a societal distinguisher. The zine investigates the current attitude of calling it cool when having close to no interior in one's apartment, only owning a designer desk and artistically placed Mac on top, but in contrast degrading the ascetic living when having to sleep on a mattress and no money for a proper bed frame. 
The zine discusses minimalism not only in the 3,000 word essay but through the medium itself. The apparently elevated, reduced aesthetics and emphasised white space are taken ad absurdum and finally commanding the reader to exterminate the pages after reading. The zine is a prompt to act, not only read, and to question today's encompassing constructs created by capitalism and media. 
 > caption: how minimal can minimalism be? As a ironically critical perspective on the overused term 'minimalism' the magazine dissolves in a few minutes when put into water. Only the last page, printed on chrome paper, remains as a confronting mirror. 
 > credits: Sarah Luisa Kuhlewind